Leadership
DeRondal Bevly
Founder, RubyRose Strategies
Leadership Coach, Projekt Next
DeRondal Bevly is the founder and managing director of RubyRose Strategies, a strategic advisory platform operating at the intersection of narrative, leadership, and influence.
For more than two decades, he has advised executives, civic institutions, and mission-driven organizations through moments of transition—launches, crises, repositioning efforts, and leadership inflection points. His work spans corporate, philanthropic, nonprofit, and public sectors, offering clients a rare combination of strategic rigor, cultural fluency, and communications mastery.
DeRondal is often called into moments that matter: when clarity is elusive, pressure is high, and decisions carry long-term consequence. His approach blends strategy with presence—helping leaders move deliberately rather than reactively.
Through Projekt Next, his coaching studio, DeRondal works with leaders navigating transition: stepping into expanded responsibility, preparing for public-facing roles, exiting legacy chapters, or recalibrating after periods of intensity or burnout. His work integrates executive performance coaching with somatic awareness, narrative reconstruction, and leadership operating system design.
Rather than focusing solely on productivity, DeRondal helps clients build a next-generation leadership architecture—aligning vision, presence, and execution so progress becomes sustainable, not exhausting.
He is a Leadership Greater Chicago Fellow (2014), a member of the Economic Club of Chicago, and serves on several civic and nonprofit boards. A Chicagoland native, he holds a BBA in Economics from Western Michigan University.
DeRondal Bevly
Founder, RubyRose Strategies
Leadership Coach, Projekt Next
DeRondal Bevly is the founder and managing director of RubyRose Strategies, a strategic advisory platform operating at the intersection of narrative, leadership, and influence.
For more than two decades, he has advised executives, civic institutions, and mission-driven organizations through moments of transition—launches, crises, repositioning efforts, and leadership inflection points. His work spans corporate, philanthropic, nonprofit, and public sectors, offering clients a rare combination of strategic rigor, cultural fluency, and communications mastery.
DeRondal is often called into moments that matter: when clarity is elusive, pressure is high, and decisions carry long-term consequence. His approach blends strategy with presence—helping leaders move deliberately rather than reactively.
Through Projekt Next, his coaching studio, DeRondal works with leaders navigating transition: stepping into expanded responsibility, preparing for public-facing roles, exiting legacy chapters, or recalibrating after periods of intensity or burnout. His work integrates executive performance coaching with somatic awareness, narrative reconstruction, and leadership operating system design.
Rather than focusing solely on productivity, DeRondal helps clients build a next-generation leadership architecture—aligning vision, presence, and execution so progress becomes sustainable, not exhausting.
He is a Leadership Greater Chicago Fellow (2014), a member of the Economic Club of Chicago, and serves on several civic and nonprofit boards. A Chicagoland native, he holds a BBA in Economics from Western Michigan University.